When is the last time you did something that scared you?


You probably already know the story of the Iron Cowboy. He is a record-breaking endurance athlete that I met years ago when we spoke at the same event. He is an amazing inspiration around breaking through any barrier you are facing. So I was so excited to have him on the podcast after he completed an incredible feat this year — completing 100 consecutive full-length triathlons in 100 days.

James Lawrence is an athlete, speaker, businessman, and father. He lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.

Repeatedly mocked for choosing a goal so big, James took on the challenge of doing 50 long distance triathlons, in 50 consecutive days, through all 50 US States. His journey will make you laugh, cry and possibly squirm in your seats in disbelief.

James shares with you the ups, the downs and the life lessons learned along the way. His story resonates with all, young and old. You won’t want to miss this tale of adventure as he ‘Redefines Impossible.’

This conversation is a powerful reminder that we can do the impossible. James shares his insights on the mindset that it takes and what happens when we break through what has held us back.

“If the goal isn’t big enough and doesn’t scare you, you’re not going to respect the preparation process.”

listen on


Show notes:

  • What led James to do the impossible (0:48)
  • Why doing something that terrifies you is good (6:26)
  • The mindset journey of breaking through the impossible (10:46)
  • What happens when you break through a barrier (12:51)
  • How to approach a daunting task (16:20)
  • Why James kept going past his record-breaking goal (19:19)

Links mentioned in this episode:

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