When you know you have a purpose that you aren’t living yet, keep going.


I love a great entrepreneurial story and when I met the founder of Rustic Cuff and read her book, I knew I had to share it with you. If you have been searching for your true purpose, that spark of joy, Jill’s story is going to inspire you to keep going.

Jill Donovan was born in Baltimore, Maryland; was raised in Pensacola, Florida; and graduated from Oral Roberts University, in Tulsa, Oklahoma where she met her husband, Terry. She went on to get her law degree from the University of Tulsa and was a practicing attorney and adjunct law professor at TU law school when Rustic Cuff was born.

She taught herself how to make cuffs and gifted them to friends and family. Today, Rustic Cuff jewelry is sold in more than 250 stores across the country. The brand has been featured on many national TV shows including Good Morning America, The Today Show, E! News and The View. When not working, Donovan enjoys spending time with her daughter’s, Ireland 13, and Peanut, 9.

This conversation is an incredible reminder that your path is unique to you and it will lead you exactly where you are meant to go, no matter the time or route it takes.

“Kindness is its own language. Study it until you’re fluent.”

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Show notes:

  • The multi-year journey it took for Jill to get on the Oprah show (12:05)
  • The rock bottom moment that inspired the start of her company (17:00)
  • How the ripple effect of kindness works (25:15)
  • Why the amount of money you give doesn’t matter (42:05)


Links mentioned in this episode:

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