Podcast: EP 70 Magnify Your Marketing with Michelle McCullough

Podcast: EP 70 Magnify Your Marketing with Michelle McCullough

 It’s time to do a marketing tune-up.

 

One of my good friends and a trusted marketing expert is on the show today. She has been teaching marketing wisdom for years, and I’ve benefited directly from her expertise in my own business many times. Since it’s the end of the year and we’re thinking about strategy for the coming year, I wanted to bring her on the show to give us a solid look into where we should focus our marketing efforts in the coming year.

Michelle McCullough started her first business when she was 19 and currently runs 3 companies including consulting other businesses all over the world. She’s the author of four best selling books including the “Make It Happen Blueprint” and “The Time Blueprint for Entrepreneurs”. 

In addition to being the CEO of DreamBoard Media – a digital marketing agency, Michelle is a seasoned speaker and former corporate trainer, who teaches high performance and leadership strategies that boost employee engagement and retention.

This conversation is an incredibly helpful look into the core strategies of marketing, where to focus going forward, and what really makes the difference when sharing your business with your ideal customers.

“What are you doing to maintain your home court advantage?”

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Show notes:

  • What is most important to be thinking about when it comes to marketing your business in 2021 (2:05)
  • How to build a home court advantage in your business (5:00)
  • Why email marketing isn’t dead (11:05)
  • How to understand open rates versus social media exposure (14:30)
  • How to start a website on a simple, beginner level (17:36)
  • Why video marketing is not going away (19:00)
  • Tips for getting over nerves about being on video (22:11)
  • How to get authenticity to translate in your marketing (25:40)
  • Tips for using social media in the next year (28:55)

 

Links mentioned in this episode:

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Podcast: EP 68 Going All In with Michael McHenry

Podcast: EP 68 Going All In with Michael McHenry

What would happen if you went all in?

 

I made a new friend in the last year who has such a powerful energy and makes whoever he’s with feel so good, I have become a fan. I love his restaurants and I love his value of going all in on what he’s focused on.

From selling his first self-built business at the age of 19, Michael has made one thing clear – “a good business only scales or sells.” Over the past decade, this 39-year-old industry disruptor has built a world-class team and honed skills in all aspects of experiential brand and concept creation, culture building and high-performance operations from start-up to multi-million-dollar enterprises. Michael’s dedication to “Championing others to their Fullest Potential” is evident having created more than 2500 jobs, 7 viable brands and opening more than 65 restaurants, Michael has a gift for influencing others and creating one of a kind brands. National award-winning concepts under TMG’S crest have changed the course of the restaurant industry.

This conversation is a powerful insight into what happens when you go all in on your business, your relationships, and your life.

“I found myself making the most money I’d ever made in my life, being the most alone.”

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Show notes:

  • What to look for when creating an epic brand (8:20)
  • The value of going all in on what you are really good at (12:15)
  • What going all in means (16:30)
  • The changes that happen in your life when you have accountability for your values (20:30)
  • Why things not working out the way you want them to can actually be things working out for you (26:35)
  • Daily habits for dialing into your purpose (31:40)

 

Links mentioned in this episode:

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Podcast: EP 67 Gratitude Is a Game Changer

Podcast: EP 67 Gratitude Is a Game Changer

It’s the 10 year anniversary of my gratitude series.

 

Ten years ago, I started hosting a free interview series every November about gratitude and generosity. I call those two the super g’s because I think they have the power to bring what we want into our lives. This year I’m so excited to be hosting the series for the tenth time that I’m actually doing 10 interviews throughout the month. 

In this episode, I share the story of why I started the Gratitude Series, when I almost quit doing it, and how to practice daily gratitude to bring in all the power it holds. I hope you join me for this year’s gratitude series. It will be an amazing experience, as always.

“To live in gratitude is to live in power.” – Richard Paul Evans

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Show notes:

  • The story behind why I started the Gratitude Series ten years ago and when I almost quit doing it (6:20)
  • How gratitude and generosity are super activators (14:25)
  • Ideas for practicing daily gratitude (16:45)

 

If you enjoyed this episode, it would mean the world to me to see your feedback through a rating and review on Apple Podcasts

Podcast: EP 66 Self Care IS Spiritual

Podcast: EP 66 Self Care IS Spiritual

“Is self-care selfish?”

 

This is a question that has been coming up in conversations and sessions I’ve been a part of lately. I love self-care and I think it’s essential to understand what it is if we are going to harness its power. 

In this episode, I present the idea that self-care is spiritual. It takes many different forms depending on our personal values and beliefs, but it’s so important that we get clear on what self-care feeds us spiritually. That’s how we receive the most from it and let it nourish us to give back at the highest level.

“When you feel better, do you show up better?”

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Show notes:

  • What it means to be a good human (3:33)
  • How to navigate your personal beliefs around self-care (5:15)
  • What happens when we invest in our vessel (9:30)
  • How to get more energy capital (12:15)
  • Why not taking care of ourselves creates selfishness (14:01)
  • How self-care leads to abundance (16:45)
  • How to think of being a steward to yourself (18:50)

 

Links mentioned:

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Podcast: EP 65 Own the Room with James Malinchak

Podcast: EP 65 Own the Room with James Malinchak

What would happen if you owned every space you entered?

 

I still remember the first time I heard my friend James speak on stage. He owned the room in a different way than I had ever seen, and it’s stuck with me for years.

From a small-Pennsylvania steel-mill town to featured on ABCs Hit TV Show, Secret Millionaire, James Malinchak is a true American Success Story!

James Malinchak is recognized as one of the most requested, in-demand business and motivational keynote speakers and marketing consultants in the world. He was featured on the Hit ABC TV Show, Secret Millionaire, Co-Authored the Best-Selling book, Chicken Soup for the College Soul and was twice named “College Speaker of the Year.” James has delivered over 2,000 presentations for corporations, associations, business groups, colleges, universities and youth organizations worldwide and can speak for groups ranging from 20-20,000. James created his business from scratch without being famous, any advanced academic degrees and without any speaker designations or certifications from any speaker associations.  

James is the behind-the-scenes, go-to marketing advisor for many top speakers, authors, celebrities, business professionals, entrepreneurs, sports coaches, athletes and thought leaders and is recognized as “The World’s #1 Big Money Speaker® Trainer and Coach” teaching anyone who wants to get highly-paid as a motivational or business speaker how to correctly package, market and sell their time, knowledge, experience, expertise, message, personal story and how-to advice.

This conversation is an amazing coaching session about service, generosity, success, and being your unique self.

“Stop networking and start relationship working.”

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Show notes:

  • How to get a job you aren’t the most qualified for (3:30)
  • How to expand your influence in any audience (10:35)
  • The wrong and right way to network (14:55)
  • Why it’s important to start your own category (16:25)
  • The power of thank you notes (23:50)
  • How generosity creates a millionaire lifestyle (29:02)

 

Links mentioned in this episode:

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If you enjoyed this episode, it would mean the world to me to see your feedback through a rating and review on Apple Podcasts