Maximizing Live Events

by Tiffany | Aug 20, 2013 | Relationships, Strategy, Success

Whether you’re attending a local one hour networking meeting to a full blown multi-day convention, attending live events is one of the best and quickest ways to grow your own business.

Networking meetings and live seminars are great for two obvious reasons:

1. The seminar you’re attending is great for learning and growth.
2. The event you’re attending has other like minded, growth oriented people there to network with.

Although I too love social media and connecting online, there is nothing like meeting in person. It gives people the opportunity to connect and get a sense of someone quickly – which in turn can build trust and rapport faster than any other option.

I personally commit to attending a minimum of two events per year (many times more) for my own personal and professional growth. I plan for it and budget it in knowing that the investment in me is often returned ten fold. I invite you to do the same.

“An investment in knowledge pays the best interest.”
– Benjamin Franklin

Per today’s Success Tip, I want to share with you a handful of strategies that can help you maximize your time and investment at the live events or meetings that you’re attending.

When applied, these strategies can create new business, sales, and income.

TIP #1: Do THIS Before You Go! The most popular phrase used when referring to networking is this: The fortune is in the follow up. It’s a cute phrase, but it’s also said so often because it’s true! Now, we already know this, right? But the challenge is doing it. So before you go, schedule time blocks into your calendar dedicated to “event follow up”. I find that already having it in my schedule – a planned priority – sets me up to succeed and it will do the same things for you too. See, when we get back from an event there is laundry and emails and all sorts of things to catch up on alongside of our already busy lives. We have the best of intentions to follow up, yet often those intentions and new warm business cards become dusty and stale underneath the busyness of life awaiting our return. “Success is scheduled” is a truer than true success strategy.

• When is your next live event or networking meeting?
• Grab your calendar now and schedule your follow up time in the days following it so it’s already there!

TIP #2: Know Your 15 Second Commercial. The most popular question you will be asked at your next live event, seminar, or networking meeting will be, “what do you do?” Plan on it. When it comes to sharing what you do, think of sharing the outcome or benefits that your product or service provides. I often share this phrase in my sales training, “Sell the Destination, not the Airplane.” People are buying destinations, not the airplane itself, make sense? Focus on what they get and receive. Create a powerful one or two line statement about what you do for others – their outcome in working with you. List out benefits and outcomes people experience and then utilize those in your sharing. Another way to think of this is every time someone asks you, “what do you do?” pretend they’ve really just asked you, “how do you help others?” By responding how we help others thrive and succeed we keep the spotlight on what we do for them. Keep it short and sweet – remember that we’re just wanting to engage, not overwhelm them with our entire story.

TIP #3: The Power of Intention. In showing up to any event, hold the intention or say a prayer to be of service to the people you will meet. I have had many cool “coincidences” of meeting just the right person that I can help or that can help me with having this mindset. All too often people see networking as “what can I get” yet the adage of show up to serve to focus on “what can I give” makes what Larry Benet, Networking Expert calls a VC – Value Creator. When you’re focused on adding value to people’s lives, you will have an abundance of opportunities and plenty of sales as you provide solutions for others. Whether it’s called prayer or intention in your world, draw upon it to help set the framework of how you’ll show up at the next event you attend…and watch the magic happen.

TIP #4: Increase Retention. All too often we attend a fabulous and inspiring seminar and take detailed notes, only to never see the notes again. To increase your retention, take even 5 minutes before going to bed that night to review your notes. This simply activity significantly increases your retention and therefore, odds of success by applying it. I find that especially if I’m attending a multi-day event, I plan to have a 15 minute evening review to maximize the investment I’ve made to be at that event. To go the extra mile, I like to review those notes once a week during personal study time over the following 30 days. Remember that success is scheduled? If remembering to review is challenging for you, put it in your schedule as a reminder to help you get the value and learning you went for.

TIP #5: Carry Blank Cards. Receiving anything in the snail mail these days stands out, doesn’t it? In the day of texts, emails, and tweets, to receive an actual card almost feels vintage – and it’s powerful. To help set yourself up for success, carry blank note cards with you in your purse or bag. I personally will carry a few in the book I’m reading or in my journal so when I find a few minutes, I can write a card right then and there. Especially when flight travel is involved, I enjoy journaling and writing cards to my new contacts on the flight home. By having them on you and while the meeting is top of mind, I like to ink those sentiments and get it in the mail.

TIP #6: Get Choosy! Although it’s possible and ideal to follow up with every new contact you made at your recent event or seminar, I invite you to pick 1-5 contacts that really stood out to you or that you had a great connection with to focus in on and follow up with. Meeting great people is awesome, following up with them is another. I find that for any goal in life, focus is the game changer to success and thriving. So pick who stood out most to you. Or who you have that “vibe” for. And then begin with building a real relationship with them. Often if we try to take on too much, we get overwhelmed and procrastinate and then do nothing. One person followed up with and a great relationship established is better than a million business cards collecting dust.

• What tip are you most likely to implement?
• Are there others that have worked for you?
• I’d love to hear from you.

Cheering you on!

Tiffany